Ferrari’s first fully electric car has sold for $40 million, around R646 million, at a charity auction in California.

The one-off Ferrari Luce “Tailor Made” was sold by RM Sotheby’s during Monterey Car Week. The sale set a new record for the most expensive new car sold at auction, according to Bloomberg.

It surpassed the $26 million achieved by a customised Ferrari Daytona SP3 at auction in 2025.

The identity of the Luce buyer was not disclosed.

Unique ‘Chassis 0’ goes under the hammer

The auctioned vehicle was no ordinary Luce.

RM Sotheby’s described it as “Chassis 0”, the first production chassis from the Ferrari Luce programme. It was specially configured through Ferrari’s Tailor Made personalisation division.

The car features a unique pearlescent exterior finish, specially designed wheels, bespoke brake callipers and a customised interior.

All proceeds from the auction will benefit educational initiatives through the Ferrari Foundation.

Ferrari enters the electric era

Ferrari officially unveiled the Luce in Rome in May 2026 as its first fully electric production model.

It uses four electric motors and produces more than 1,000 horsepower. Ferrari says the electric platform was developed to deliver the performance and driving experience expected from the brand.

The Luce was designed in collaboration with LoveFrom, the creative collective founded by former Apple design chief Jony Ive and designer Marc Newson.

The standard model was launched with a price of €550,000, around $636,000 at the time.

Auction price dwarfs retail cost

The $40 million auction result is more than 60 times the Luce’s announced base price.

Ferrari has not released detailed sales figures for the model, although CEO Benedetto Vigna said in May that it was attracting orders from both existing and new customers.

The record sale gives Ferrari’s first EV an eye-catching start as the Italian manufacturer expands beyond its traditional petrol and hybrid performance cars.