Twizza, the South African soda company known for bringing affordable, high-quality drinks to everyday consumers, has been sold for R2.1 billion to The Beverage Company Proprietary Limited (BevCo), a wholly-owned subsidiary of India’s Varun Beverages Limited. The deal officially closed after all regulatory approvals were secured, cementing Twizza’s entry into a global beverage network.

Founded in 2003 in Komani by entrepreneur Ken Clark, Twizza grew from a small regional player into a nationally recognised brand with a diverse portfolio of carbonated soft drinks, energy drinks, functional beverages, and mixers. With three internationally accredited facilities in Komani, Middelburg, and Cape Town, the company serves South Africa and neighbouring countries including Lesotho, Eswatini, Botswana, and Namibia.

The acquisition places Twizza under the wing of Varun Beverages, PepsiCo’s largest bottling partner outside the United States, owned by Indian billionaire Ravi Jaipuria. Varun operates across Asia and Africa, bringing vast manufacturing capabilities and an expansive distribution network, positioning Twizza for accelerated growth and wider market reach.

“From our beginnings in Queenstown to becoming a recognised player in South Africa’s beverage market, our focus has always been on delivering affordable, quality products,” said Clark. “Under BevCo, we’re ready to scale further while continuing our commitment to consumers and creating value for shareholders.”

Twizza’s strong performance, including 71 million cases sold and R1.689 billion in revenue for the year ending June 2025, made it a hot prospect amid growing market consolidation. Standard Bank led a competitive advisory process, ensuring maximum value for shareholders and attracting strong local and international interest.

This deal marks the start of a new chapter for Twizza, elevating a homegrown brand into the global beverage arena while keeping the fizz, flavour, and affordability South Africans have loved for two decades.