This Valentine’s season, South African social media turned into a full-blown detective agency. Bouquets arrived. Handwritten notes teased. Curated gifts sparked theories. And one question echoed across timelines: Who is “V”?

TikTok and Instagram lit up with unboxings and playful speculation as creators tried to decode their secret admirer. For a week, “V” had the internet in its feelings. Then came the reveal. The mystery mastermind was none other than Vaseline, launching its new “Soft Glow” campaign with a plot twist no one saw coming.

The online courtship culminated in The Soft Glow Affair on February 26, 2026, hosted at the breathtaking Shepstone Gardens. The venue transformed into a sanctuary of blush tones, glowing skin, and intentional care.

Among the glowing guest list were Vaseline Brand Ambassador Linda Mtoba, alongside Cindy Mahlangu, Luyanda Zuma, and Pamela Mtanga. But this was not just a celebrity moment. It was a sisterhood celebration.

Interactive beauty stations invited guests to explore the Soft Glow range through touch and ritual. Content corners were crafted for GRWM magic and golden-hour selfies. Toasts and affirmations echoed through the gardens as friends celebrated each other in a soft life state of mind.

The real headline? Valentine’s Day got a rewrite. The grand gesture was no longer about romance with someone else. It became about self-love, shared care, and the women who show up for each other daily.

With Soft Glow, Vaseline is not just selling skincare. It is building a community where glow starts within and shines brighter together.