MultiChoice has confirmed it will discontinue its Showmax streaming service after completing a comprehensive review of its streaming activities. The company said the decision was taken by the Showmax board after assessing the platform’s financial performance in a tougher global streaming market.

Losses Blamed for the Decision

In its statement, MultiChoice said the “substantial annual losses” experienced by Showmax have proved unsustainable. It said the move forms part of a broader focus on financial discipline and investment optimisation as streaming becomes more competitive and more expensive to run.

The group also pointed to rising costs linked to producing and acquiring premium content. It said the decision is aimed at supporting the long-term sustainability of the business as pressure builds across the streaming sector.

What This Means for Subscribers

Showmax was positioned as MultiChoice’s answer to the streaming boom, offering international titles alongside locally produced African content. Over time, the platform became known for investing in local productions and partnerships with African creators.

MultiChoice said subscribers remain a priority as it evolves its services to deliver a better streaming experience. It added that more information on how the transition will affect current customers, and what may replace Showmax, is expected in the coming months.

Canal+ Strategy Shift in the Background

MultiChoice said Showmax is being retired in line with its new parent company’s strategy to strengthen digital streaming capabilities through an in-house technology platform. It added that it will continue investing in content, technology and strategic partnerships across the African entertainment market, with plans to expand content offerings and upgrade digital platforms.